Weatherbys Scientific expands offering in New Zealand with PBB partnership

Herefords’ rich history stretches back to 1738, when Benjamin Tomkins’ early breeding in Herefordshire laid the foundation for a global legacy. The breed arrived in Australia in 1826, where its distinctive white face and red coat became known for fertility, a calm temperament and reliable beef quality.
The Hereford’s dominant white face makes it a strong crossbreeding option and has helped establish it as one of Australia’s most numerous cattle breeds.
Herefords produce high-quality carcasses across a range of markets, from heavy, marbled beef to young, lightly finished stock, suiting both premium EU programs and domestic processors.
With a quiet temperament, excellent feed efficiency and more than 50 years of measured performance data, Herefords continue to deliver productive, profitable results for Australian producers.
We provide affordable, accessible and accurate genomic testing solutions for commercial Hereford breeders. Investing in cutting-edge technologies we empower producers to make breeding decisions that are faster, smarter, and more profitable.
Cattle parentage testing uses DNA analysis to accurately identify the sire and dam of an animal. By comparing genetic markers from calves and potential parents, the test provides a reliable confirmation of pedigree, helping producers to:
85,000 SNPs of specifically selected Bos Taurus and Bos Indicus content for Australian and New Zealand operations. The Bovine VERSA 85K has been developed to increase accuracies for all breeds of cattle when used in genetic evaluations, translating directly into real value on farm.
These traits can be grouped into a bundle of tests if preferred.